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Canterbury
jwg

Commercials obsession

One of the consequences of watching lots of baseball games on TV (which we watch in real time so we can't take advantage of Tivo skipping) is that you see lots of commercials. And since they run the same commercials for every game a few times you get to see them too many times. A hundred of so games a year can mean I see (sort-of) a commercial 300 times. Sometimes the ads are run in subsequent years.

Most of the time I space out during commercials. Sometimes I remember the theme but don't remember what product they are for - take that: Madison Avenue.

There is a particular ad for FoxWoods that I am obsessed with (and drive rsc crazy by seeing it in slowmo, backing up, etc. and wishing we had HD so the details would be clearer). In this ad there is a couple who arrive - each carrying a suitcase and are greeted by the doorman/bellhop who says can I take those for you. They then proceed to unzip their body suits which include their faces and flip them to him and cavort off to dinner, dancing, and gambling. When they return wearing different clothes - presumably on another day, the doorhop asks if they want these back referring to their body suits which are sitting on the luggage cart and they so, "no, we're good" and walk off. Now during this conversation the woman is wearing a large red bag over her shoulder which she wasn't wearing when she came in (perhaps she bought it or it was packed). On the luggage cart are two suitcases but they don't look to be same as the ones they came in with even though their rumpled up body suits are on the cart. And in the final view 1-second view of the couple walking away (without their suitcases) the woman is not wearing her red shoulder bag.

Car ads usually have a SUV driving somewhere rugged that looks like it is on the moon or on top of a mountain or someplace else where no-one could drive. So I can always tell a car ad when it is coming on, but I never know what brand it is for.

Coors ads are particularly odd since the theme is either about how cold it is and/or how great the containers are (bottle turns blue when it cold enough, liners in cans, wide-mouth openings, etc.) and they never mention the flavor - probably because there isn't any.

I don't think I am the target audience of these ads.

On the other hand sometimes these ads are useful. There is an amusing Southwest ad that has a bunch of people sitting at a conference room table being bored by a presenter. At some point she switches to the next PowerPoint slide and says "now on slide 88 of 250". Yesterday when I went to an LCFD finance committee meeting (I am the treasurer) I described this as we started. At some point during the meeting when we had digressed (the meeting is informal and I had no PowerPoint slides but we did examine some spread sheets) as we did various times I was able to say: "and now back to slide 88 of 250"

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I try to start watching the TiVo of the ballgame about 30 minutes after kickoff. I can only do this successfully when they are out of town because when they are here, I can hear crowd reaction to major plays and that's kind of a tell. Plus, I don't have to watch a game that starts at 10 p.m.!

So I don't end up watching quite as many commecials but since I usually watch a couple of hours of evening news live, I get my share.

I love anything with the gecko and will always stop for him. Qwest has a fascinating series of ads with shadowed hands drawing in sand on a lighted glass (this link starts playing the video immediately so if you don't want that, don't click! http://www.ifilm.com/video/2817190). And Cinglar (? I think) has a silly ad about carry over minutes that has this kid who just nails his part more perfectly than anything I've ever seen. It's nearly mezmorizing.

I do appreciate a good ad. And while there are still the stinkers and the duds there are a lot of good ones.

pretty nice ad, and much better without the sound - and if you cut out the last couple of seconds....

Another characteristic feature of many of those Coors ads is the theme of "Men are jerks; isn't it great?"

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